Google Short Videos New AI Horizons and Strategies
By Diego Jiménez, CEO of ROI UP Group
In the field of nothing is static in digital marketingThe new features, changes and improvements for users are appearing at an unstoppable pace. One of the innovations that is redefining the horizons of the industry and user experience is the incorporation of Artificial Intelligence into Google’s own search processes.. In this context, functions such as Google Short Videos mark a before and an after in the way brands, search engines and agencies must face the future: a future in which the combination of AI, immediate consumption and hyper-visual content completely transforms the digital paradigm.
Changes, and even more so at the speed they seem to be taking place, can cause some vertigo and certain reluctance, however, at ROI UP Group we have it clear: fear should not guide us, but the ability to adapt to change.. We are in a living, changing environment that is driven by generative algorithms and machine learning. Embracing change and preparing our “surfboard” is the best strategy to ride the best waves of the new era.
What are Google Short Videos and why are they a paradigm shift?
“Google Short Videos” is a Google search function that displays short videos directly in the search results. This feature, which relies on Artificial Intelligence, follows in the wake of the overwhelming success of platforms such as TikTok or Instagram Reels and enables visual, concrete and engaging responses for users.
Example of how brands like Pikolinos already integrate short video content in their social strategies:
List of AI publications
