Digital Detox in times of confinement? Count me out

85% of Internet users aged 16-65 years use social networks, which represents more than 25.5 million users in our country. Much has been said about one of the Social Media trends in 2020 about “Digital Detox”. And I say much has been said, obviously b.c. (before the Coronavirus).

Let’s start at the beginning, what is the “Digital Detox”?

Digital detox refers to a period of time during which a person abstains from using connected electronic devices, such as smartphones and computers.

This trend was established before a global and unprecedented pandemic gave us a slap in the face of reality and confirmed that we are absolute consumers of memes as the sky is the limit.

So much so, that the biggest viral of this memorable era is linked to “touching the sky” with the famous coffin videos. It mixes three attractions, which make it a perfect “guilty pleasure”:

1. Black humor (don’t hold your hands over your heads, I’m not referring to its peculiar protagonists). If there is something that brings us closer to our former fellow EU citizens, the British, it is to laugh even at our own shadow.
2. The song ‘Astronomía’, by Tony Igi. This hammering melody has been three weeks ago in the list of “Top 100 songs + streaming” in Spain. Will it reach the top 10 in the coming days?
3. And of course our curiosity, amazement and attraction for foreign customs, in this case, this peculiar African funeral.

Who among us has not shared one of these videos without either having a good laugh or saying “hala, here they have gone too far” but still sliding towards finding a new digital drug?

Another sector that has been strengthened in this confinement is undoubtedly online sports. Many of these professors of the art of making us sweat at home have seen how their video views have increased exponentially, and new followers have been added. This has inevitably contributed to the feeling of guilt and imitation and the imminent bikini operation (canned laughter).

Let’s take a scenario. Monday seven in the evening, you’re lying on the couch, throwing some chips in your mouth and you enter the famous social network of the “little camera”. You are welcomed by an endless number of stories.

• “Carmen, since when has she been doing sports, has she changed her posed photos for this, God, and Juan, what is he doing, why isn’t he sweating,” and so on and so on, enough!

So after having spent two hours of your time watching recordings of your “followers” with their “fit” looks, you go up to the top. And so, literally, you leave behind your comfortable footprint on the couch and like the protagonist of a war movie you join the cause. Make a fool of yourself at home, and contribute to the entertainment of your peers.

 

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A lot of laughter, but I with the nonsense I train 20 min …. ????‍♀️??‍♀️ @gymvirtual_com

A post shared by Anabel Pantoja (@anabelpantoja00) on Apr 14, 2020 at 2:50 PDT

During our “jumping jacks”, creating enemies on the lower floors, we don’t stop scheming about what our next recipe will be (and obviously searching for it or rescuing those we have saved that have been shared by the brands we follow). Cookies, all kinds of cakes, exotic dishes and worthy presentations of our longed-for “top” restaurants. And obviously what? We share! Our self-indulgence contributes to the insatiable content consumption of each of us.

via GIPHY

And while our quarantine days, at best, are spent sweating, eating and sharing virals, we can juggle it with the beloved “streaming platforms.” Who among you has already passed on Netflix, HBO, Amazon Prime or the snobby Filmin? (Guilty).

With all of the above said, I will say that Digital Detox is incompatible with pandemic days. The consumption of content without limits makes us “live and experience”, in short, we alleviate the anxiety to recover our lives. In this way, our sacred wifi connection has also made us get closer to our loved ones, get a grade in the pending subject of teleworking, or even discover new passions.

So brands, don’t forget your consumers and give them your share of content, we are eager to share.