Instagram marketing strategies for businesses

As we know, Instagram is in the top five of the most used social networks in the world. With 1.2 million users (and rising) it is one of the preferred networks by users, but also by companies.

And no wonder. According to the Digital 2021 Global Overview Report on the use of internet and social networks in the world, Instagram’s growth in 2020, since the beginning of the pandemic, has been 22%, making it, without a doubt, a great showcase that companies should not miss.

But it is also true that, in order to achieve good results on Instagram with a business account, it is necessary to know several marketing strategies that boost it and give it visibility. What are they? We’ll tell you about them!

Optimize your Instagram profile

What do you expect from your business account on Instagram? Probably the answer to this question is a growth of the community, a higher engagement from users and an increase in sales, if you have an e-commerce.

To achieve this, it is essential to design a social media strategy. It must be in line with your objectives and aimed at getting every user who visits your account to follow you, interact with your publications or make a purchase.

Where to start? The first thing is to optimize your Instagram profile. Something that not everyone takes into account but should not be overlooked is the biography. This is the letter of introduction of a brand on Instagram. It should be taken care of by showing a quality profile image and a good description, in addition to including in the biography link the brand’s website, landing page or other link of interest.

The feed also comes into play in this letter of introduction. In a social network as visual as Instagram, the image comes first, so having a carefully crafted feed is essential to attract the attention of users and potential customers. There are many ways to organize your Instagram feed: by triads, rows or columns, by chromatic ranges, with a puzzle structure, by themes… Keep this in mind when scheduling your publications and plan your content according to these aesthetic criteria in addition to taking into account the message you want to convey. By planning all your content and creating attractive publications you will achieve greater success on Instagram.

Encourages interaction

It is essential to encourage interaction, and the new Instagram algorithm of 2021 rewards interactions even more! It’s not just about getting likes on posts, Instagram now gives more importance to comments, shares and saves, so you should encourage higher quality and relevant content for users and interaction with them.

Boosts web traffic and sales

Having an Instagram account is great for visibility. But is there a way to redirect those potential customers from Instagram to your website and encourage sales?

On the one hand, there is Instagram Ads. Investing in this tool will allow you to direct the content to those you have previously defined as your target audience. This, therefore, will increase the traffic that comes from your Instagram account to your website and encourage sales.

But there are other options that do not require an investment, Instagram allows accounts with more than 10,000 followers to add a direct link in each story. This feature facilitates traffic to the website and encourages sales. It makes it possible to link to specific sections of the website that are related to the product or information shown in the story.

But, as we have said, not all accounts have access to this feature. For those who do not yet reach such a number of followers, a good resource is to always add to Instagram Stories. The already popular Link in bio is the only way to redirect the user to go to the feed manually and click on the link in the biography and access the content we are interested in redirecting them to. The link can vary depending on what we are interested in communicating at any given moment, it can go to the home page -a more generic content-, or to a specific section of the web if we are promoting a specific product.

On the other hand, an essential tool for company accounts that have e-commerce is Instagram Shopping. With it we can tag the products in our catalog in an image. In this way, users can directly access the product they are interested in and facilitate their purchase. Although at first product tagging was only available for posts in the feed, for some time now it has also been available in Stories, so Instagram has become a great weapon to promote web traffic and sales.

And you, did you already apply any of these strategies? We hope they will be helpful for the growth of your business account on Instagram!