ROI UP Group is 13 years old: our secret to getting here

Another year, and that makes 13! Much has changed the digital marketing landscape and the world in general since 2011, the year in which ROI UP Group began its journey. We reach this new anniversary with more energy and enthusiasm, with a large portfolio of clients, very enriching projects and a team full of motivation and more prepared than ever. So, taking advantage of this birthday, we want to take a look at everything we have achieved and what has made us reach a 2024 that is expected to be very positive. Will you join us?

Before we start this journey, we want to tell you why this year is for us the Year of the Cat, because we have a new pet! Soon you will meet ROICHI, a beautiful blue cat that has brought us, contrary to popular legend, thirteen years of good omens! Yes, you’ve checked it out, 13 is not only the number of years we are celebrating, but also a number that we really like. Although it is surrounded by ‘popular bad omens’, it has brought us countless good things. We’ll tell you about them!

ROI UP, among the top agencies in the industry

And we are not just saying that. Throughout these years there have been many recognitions from different media that have distinguished our work. But the ones that interest us most are the most recent ones, those that place us at the forefront in several relevant areas of MarTech :

Although nobody likes a sweet tooth, awards don’t go to our heads. For us, they are recognition of the team’s hard work and a boost to keep doing things right.

ROIupers around the world: 8 sites in 4 countries

Who would have thought when we started as three people in a small office in Madrid that today we would have 8 offices in 4 countries on 2 continents. Expansion and the spirit of travel are in our DNA. After starting, it only took us a few months to open our headquarters in Portugal. Some time later we landed in Mexico City and Bogota.

In Spain we are also present from north to south. With Madrid as our main epicenter, ROI UP Group has offices in Alicante, Valencia, A Coruña and our most recent opening, Barcelona. All this allows us to have a great team, specialized in each of the areas and to work with a network of international talent. The mobility of ROIupers is a reality and a great benefit for everyone.

We are proud to see how we are growing as a team and as clients, which allows us, by 2024, to continue training our ROIupers and creating synergies that benefit our clients and our network of offices. That is why we have launched an internal training program in which ROIupers can share their knowledge and experience with their peers and in which all ROIupers will benefit.

We love working with a collaborative culture, where everyone can grow in their own area, always with the support of the rest of the team. This has allowed us to keep motivation high and, in turn, attract the best talent, which is how we have built a team of more than 70 people!

More than 500 customers: at ROI UP we are in good company!

Knowing, understanding and satisfying our customers’ needs is one of our priorities. This year we have surpassed the 500 clients we work with, ranging from small local businesses to large multinationals and national companies. This wide range of clients has allowed us to diversify and learn through each project, while allowing us to continue to grow and develop.

We would also like to take this opportunity to welcome those who have joined us in the last year and those who are yet to come, we love to see how we grow together! From ROI UP, our commitment is to continue working so that all of them get the maximum value from our services.

We have had the opportunity to work with large companies such as: H&M, Decathlon, eDreams, Bnext, Electrolux, Mahou San Miguel, Mango, Estrella Galicia, Grefusa and Grupo Vips, among others. But if there is one thing that sets us apart, it is our values. The transparency and closeness that we transmit to our clients are part of our work philosophy.

We are committed to building long-term relationships, that’s why, after every project, we look for our clients to be more than just clients. We love to build trusting relationships, based on honesty and mutual respect.

Projects that have made a difference

Of course, it’s not all measured in awards and clients, but also in projects that have made us feel like we are making a difference. Projects that we have worked hard on and that have had a significant impact. Here are some examples that make us proud:

These are just a few examples that attest to the great work we do every day, but they all have something in common: teamwork, creativity and commitment on the part of each of our ROIupers.

A 2024 full of illusions

Looking to the future, we can only be optimistic. With the learning of these 13 years, we are very clear that success lies in perseverance. The accumulated experience and the talent of all our ROIupers are the basis of a new path that we want to build.

The coming years present the perfect opportunity to continue growing, innovating and offering our clients solutions that exceed their expectations. We will continue working on the continuous improvement of our services and adapting our strategies to new trends and technologies as they emerge. For the year 2024, we already have some actions in mind.

We would like to take this opportunity to thank all of you who are part of this great adventure. To our ROIupers for their dedication and effort, to our clients for trusting us and to all those who have accompanied us on this journey.

On to 2024, let’s keep going!

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