Stick to a marathon with ROI UP Academy webinars

Watch the first season of ROI UP Academy again.

What do you want to learn about? We bring it to you! Read on and find the topic that interests you the most from all the topics we have covered in ROI UP Academy, we assure you that you will extract knowledge from each webinar!

Marketing Automation in the trenches

Luis Fantini explained why to include Marketing Automation in our strategies and what opportunities DAAS Suite, our proprietary automation platform, can offer us. Play it now!

ORM: The importance of listening to your audience

Eduardo Cano and Vicente Sánchez talked about ORM and the important role of listening to your audience. Eduardo shared his experience in the Pullmantur group and explained how a reputational crisis transcends the social channel. Interesting, isn’t it? Don’t miss it!

War-Commerce: how do I prepare my company to sell on-line in times of crisis?

Luis Mi Cifuentes, Manuel Vieira and Luis Flores talked at ROI UP Academy about how to prepare our companies to sell online in times of crisis. They analyzed where we were and reviewed what are the basic ecommerce products and what keys are needed to achieve sales. And you, do you want to know?

User generation data: the human being as hardware

Miguel Sánchez and Nacho Carnés talked last April 8th at ROI UP Academy about user generation data: the human being as hardware. Digital Out Of Home plays a very important role in advertising, do you want to discover it?

The “Customer Journey” is not coffee for everyone

In this webinar, Juan Flores and Luis Fantini shared strategies used in B2B and B2C multinationals in which a factor such as user “unpredictability” serves as the basis for defining tactics that increase conversions. As complicated as it may sound, we assure you that they explain it perfectly, so see for yourself!

Navy Seal Leadership: How to lead people in times of COVID19

Gabriel Ferrer and Enrique de la Rica explain how the new situation we are living requires a new leadership approach for our teams. Take good note of their advice!

What’s next?

An expert like Carlos Fernández talks to us about how, faced with the pandemic, many companies are forced to use a single communication channel: digital. A great opportunity to connect with users and change the way of communicating. Don’t miss this ROI UP Academy class.

Lessons learned and opportunities for the food sector in the face of COVID-19

How has the food sector behaved in the face of COVID-19? Is ecommerce possible in Spain? These questions were answered by Alberto Garcia, Alejandro Salvador, Lorena Lázaro and Javier Quiles.

10 keys to monetize | Sports Digital Marketing

Sports digital marketing faced a challenge it had never known before: how do we monetize without TV or matchday revenues? We recommend you grab a good notebook and pen to learn from all the interesting topics covered in this webinar. Ready… ready… go!

Toy sector and the covid-19 crisis

Toys in times of the coronavirus, the digital transformation towards ecommerce and the challenges of the toy industry were the topics discussed by Pablo Busó, Rosa Torres and Juan Pedro Devesa.

List of PR Publications

Featured PR publications

5 Male Infuencers you need to follow

Nowadays we keep hearing the word influencers everywhere: in magazines, on TV, in blogs... and especially in viral communication campaigns. In principle, and in case it is not clear to you, here is an aside to describe the term: it is nothing more or less than a person who is followed by many others in networks, who in most cases knows a lot about a particular sector and who is given credibility. These are mainly instagrammers, youtubers and bloggers. And now micro-influencers are also joining the bandwagon, on a much smaller scale.

Smile I'm shooting: a shooting day

Have you ever wondered where the word "photography" comes from? Phos is light and grafis is writing, very poetic isn't it? So, when we take a photograph, it's like saying that we are writing in the light. It even sounds magical when you say it like that.

Christmas: the relationship between customer and brand

We are in the digital era. The era in which companies, whether large corporations or SMEs, are aware of the need to be part of the change and join the digital transformation.