Eduardo Cano, E-Commerce, Digital Marketing and Digital Development Manager at Pullmantur and Vicente Sánchez, Head of Social Media & PR at ROI UP Group, spoke on April 16 about ORM and the important role that listening to your audience plays nowadays.
During the talk, both shared their knowledge and discussed how to contain an online reputation crisis or if, instead, it can ruin a brand. Similarly, Eduardo shared his experience in the Pullmantur group and explained how these reputational crises go beyond and transcend the social channel. For his part, Vicente, delved into the keys of how a brand should communicate on social networks in these situations and, above all, the importance of generating personalized and transparent messages to users.
Positioning and branding are affected, in addition to marketing and social media strategy, where the customer is fully empowered and aware.
If you want to stay tuned for upcoming ROI UP Academy events, you will find below this post our social media profiles so you won’t miss any webinars.
List of Social Media publications
- Were the best claims in history in their early days?
- Creativity: The evolution of advertising to capture the public’s attention
- How does Threads work? The Twitter of Instagram
- Artificial intelligence in social networks and PR
- We launch our 2023 social media observatory for the pharma sector
- Faster than the jewels of the Rally Clásico Mallorca
- Improve engagement in your social media strategy
- Digital Detox in times of confinement? Count me out
- Influencers already have their new law. We summarize the most important
- Identity theft in social networks: what to do
